THE OPPORTUNITY
By collaborating, users can reduce individual cost while enjoying the same amount of data.
72%
MTN users are open to purchasing data.
45%
Potential reduction in individual data cost.
68%
Potential increase MTN App Engagement.
Collaborative Data Sharing
Paddi Mi is a collaborative data-sharing feature designed to make mobile internet more affordable by allowing MTN users to collectively purchase data bundles and share the cost with trusted friends, family, or groups.
I designed the experience around a group-purchasing model where users can create a group, invite members, contribute towards a shared bundle, and receive an equal allocation of the purchased data. The feature turns individual data purchases into a more affordable, community-driven experience.
Paddi Mi is a collaborative data-sharing feature designed to make mobile internet more affordable by allowing MTN users to collectively purchase data bundles and share the cost with trusted friends, family, or groups.
I designed the experience around a group-purchasing model where users can create a group, invite members, contribute towards a shared bundle, and receive an equal allocation of the purchased data. The feature turns individual data purchases into a more affordable, community-driven experience.
The Challenge
The Challenge
The Challenge
In early 2025, MTN Nigeria significantly increased the price of its data plans. The 15GB weekly bundle increased from ₦2,000 to ₦6,000, a 200% increase, creating a greater financial burden for users who depend on mobile data for everyday activities.
Paddi Mi explores how collaborative purchasing could help users reduce their individual cost without requiring MTN to lower its data prices.
In early 2025, MTN Nigeria significantly increased the price of its data plans. The 15GB weekly bundle increased from ₦2,000 to ₦6,000, a 200% increase, creating a greater financial burden for users who depend on mobile data for everyday activities.
Paddi Mi explores how collaborative purchasing could help users reduce their individual cost without requiring MTN to lower its data prices.
The Solution
The Solution
The Solution
I designed an end-to-end group purchasing experience covering group creation, member invitations, bundle selection, contribution tracking, payment, and data distribution.
The core experience allows users to create a Paddi group, invite trusted members, collectively contribute towards a data bundle, and receive an equal share once the purchase is completed.
The experience is designed to make cost, contribution, group progress, and data allocation clear at every stage.
I designed an end-to-end group purchasing experience covering group creation, member invitations, bundle selection, contribution tracking, payment, and data distribution.
The core experience allows users to create a Paddi group, invite trusted members, collectively contribute towards a data bundle, and receive an equal share once the purchase is completed.
The experience is designed to make cost, contribution, group progress, and data allocation clear at every stage.
Potential Impact
Paddi Mi could help reduce the individual financial burden of mobile data by enabling users to share the cost of larger bundles rather than purchasing them independently. It could also create new opportunities for MTN to increase engagement with its app through a community-driven feature. The goal isn't simply to give users more data; it's to make staying connected more affordable through collaboration.
